Objective: The rebranding aimed to modernize the company's image, enhance customer experience, and improve brand recognition. The goal was to communicate the values of health, freshness, and ease through a cohesive and appealing brand identity.
Key Activities:
Brand Identity Redesign: Developed a fresh and modern brand identity, including a new logo, color palette, and typography that resonate with the target audience.
Dedicated Icon Set: Created a custom set of icons to represent different meal categories, dietary preferences, and delivery options, enhancing visual communication and user experience.
Website Redesign: Designed a new website with improved UX and UI, ensuring a user-friendly interface that makes it easy for customers to browse menus, place orders, and manage subscriptions.
Achievements:
Enhanced Brand Image: Successfully transformed the brand's image to be more contemporary and aligned with its values of health and convenience.
Improved Customer Experience: The new website design and dedicated icons significantly improved navigation and user satisfaction, leading to an increase in customer engagement and orders.
Positive Feedback: Received positive feedback from customers on the new look and functionality of the website, reinforcing the effectiveness of the rebranding efforts.
Continuous Learning and Professional Development
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